Refresh your wardrobe this season with our selection of A.P.C, featuring timeless ready-to-wear, bags, and accessories.
A.P.C. (named after Atelier de Production et de Création) is a French fashion brand founded by Tunisian-born designer Jean Touitou in 1987. With stores across Paris, New York, and Tokyo, the label is synonymous with French minimalism, effortlessly elevating your everyday.
The brand initially gained fame for its raw Japanese selvedge denim, characterised by its durability and the unique way it fades with wear. This fabric focus positioned A.P.C. as a leader in the premium basics market, delivering on clean lines, staple silhouettes, and high-quality fabrics.
Go from work to weekend in a piece from our A.P.C. capsule, finding lasting pillars for your wardrobe or finishing touches to your work ensemble.