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Good American

Discover inclusive and stylish womenswear with our curated selection of Good American, where fashion meets empowerment for all body types.

Founded in 2016 by Khloé Kardashian and Emma Grede, Good American has quickly become a trailblazer in the fashion industry, redefining standards of beauty and inclusivity. Frustrated by the lack of options for women of all shapes and sizes, the pair set out to create a brand that celebrates diversity and promotes body positivity. Today, they continue to empower women to feel confident and comfortable in their skin.

Good American's aesthetic is all about contemporary elegance and effortless style. From figure-flattering jeans to stylish activewear and versatile t-shirts, each piece is designed to accentuate and celebrate the curves of every woman. With a focus on quality materials, Good American offers fashion-forward clothing that seamlessly transitions from day to night.

Whether you're dressing up for a night out or keeping it casual on the weekend, Good American has you covered with stylish options that embrace your unique shape and style.

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Good American FAQ’s

Does Khloé Kardashian own Good American? 

Khloé Kardashian co-founded the brand in 2016 with business partner Emma Grede, who set out to redefine inclusivity in fashion.  

Does Good American offer plus sizes?  

Good American offers sizes to fit all bodies, including plus sizes in all styles. They also accommodate to a range of lengths from petite to tall.  

How do Good American jeans fit?  

Depending on the style selected, it is generally advised to remain true to size when shopping Good American Jeans. They are known for providing the right amount of stretch to offer the perfect fit without compromising on style.