Discover trending footwear styles with our collection of New Balance trainers and shoes, featuring on-trend designs such as the 550s, 574s and the 327s. Whether you're an avid athlete or simply seeking a comfortable and stylish footwear option, there's a diverse range of styles that cater to every lifestyle.
New Balance is an American sportswear brand founded in 1906 in Boston, Massachusetts. They originally launched as an arch support company, but soon moved into creating specialist footwear designed for a range of sports. The brand has a rich heritage rooted in craftsmanship and a passion for creating footwear that enhances athletic performance. What began as a small arch support company quickly evolved into a global leader in the athletic footwear industry, renowned for its cutting-edge technologies and commitment to quality. They were the first in the world to design a rippled sole for traction and have since continued to specialise in aiding athletes' pursuits. Today, New Balance continues to push boundaries, combining advanced materials and innovative designs to create shoes that not only perform but also inspire.
At the heart of the New Balance aesthetic lies a harmonious blend of functionality and style. Each pair of trainers and shoes is meticulously crafted with the utmost attention to detail, ensuring optimal comfort and support without compromising on aesthetic appeal. From the brand's iconic 1906 series to the sleek and modern 327 collection, every creation exudes a distinct and instantly recognisable style that seamlessly transitions from the gym to the streets. The brand also prioritises fit and customisation, offering a variety of shoe widths to accommodate different foot shapes.
Our New Balance collection offers a range of trainers for men and women. Explore styles suitable for a variety of occasions including performance-enhancing footwear and casual lifestyle picks. For a casual, athleisure-inspired outfit, pair your favourite trainers with joggers and an oversized t-shirt, exuding an effortless and comfortable vibe. Alternatively, elevate your streetwear game by styling with smart trousers and a button-down shirt, creating a modern and fashion-forward aesthetic. The key to mastering the New Balance style is to embrace the brand's commitment to both performance and style, allowing you to move with confidence and look your best, no matter the occasion.
