Italian Brands to Know for SS18
Opening this week at Milan Fashion Week, a new exhibition entitled “Italiana: Narrating Italian History Through Fashion, 1971-2001” looks back at a time when Italy dominated the fashion world. Hosted by Fashion History professor Maria Luisa Frisa and W Magazine editor-in-chief Stefani Tonchi, the exhibition looks at the Italy’s fashion heritage which gave the world such iconic pieces as the very first It-bag in the form of the Fendi Baguette, the Armani suit, and—as Frisa would have it—the very concept of menswear.
As Italy’s fashion establishment flexes its muscles this weekend at Milan Fashion Week, here at Coggles we’ve been reflecting on the country’s current crop of fashion brands that continue to fly the flag of elegance, innovation and influence in the industry. Below are our picks of the Italian brands to know for SS18.
Tod’s
Famous for the ‘Gommino’ driving shoe and metal double T logo that have become a symbol of quality and excellence, Tod’s is synonymous with classic Italian style and modern elegance. Dating back to the 1920s, Tod’s started as a shoemaking business in Filippo Della Valle’s basement, before it was expanded by his grandson Diego in the 1970s and became the brand we know and love today.
This season, the brand returned to its homeland to celebrate the idyllic concept of la dolce vita with Kendall Jenner and Italian golden boy Roberto Bolle in tow. The campaign,
£1,210.00
£220.00
Marcelo Burlon
In little over 15 years,
Bold, visual and provocative, Marcelo Burlon draws in iconographic elements from diverse cultures to create his very own symbology and celebrate diversity in each collection. A pure expression of the moment, Marcelo and his County of Milan label celebrates the liberating, exhilarating joys of contamination. He is the great officiator of a thrillingly contemporary melting pot.
Herno
Established on the shores of Lake Maggiore, it is no surprise that
Today managed by Giuseppe’s son Claudio, Herno continues to strive for excellence in outerwear until this day. In addition to its archive of classic styles, the brand continues to innovative with new developments. For Spring/Summer 2018, Herno presents its new Laminar collection which focuses on creating performance-quality outerwear for urban environments. The collection incorporates a two-layer GORE-TEX® PACLITE SHELL® fabric to provide breathable water-resistance and a range of technical details including fully taped seams, double-fastenings, and detachable ergonomic hoods. And all without compromising on its sleek design.
DSquared2
“Born in Canada, Living in London, Made in Milan”. Perhaps not exclusively Italian then, but
MSGM
Founded in 2008 by Massimo Giorgetti, Italian fashion house
For SS18, MSGM present a collection labelled colour speaks all colour that clearly embodies the brand’s original key principles of colour, youth and energy. The collection features bold, dreamy patterns and soft-tailored pieces that manifest the brand’s individuality and love of colour.
Persol
Originally developed as technical eyewear for pilots and the sports drivers in 1917, Persol is today distinguished as one of Italy’s finest sunglasses maker worn by the likes of Leonardo DiCaprio, Ryan Gosling and Chris Pine. Taking its name from the Italian per il sole or ‘for the sun’, Persol today combines its heritage of creating technically advanced eyewear built for comfort and protection with a meticulous attention to design and shape to create some of the world’s most sought-after and iconic eyewear.
RRP: £229.99Current price: £138.00
40% Off
RRP: £209.99Current price: £126.00
40% Off
RRP: £209.99Current price: £126.00
40% Off
RRP: £209.99Current price: £126.00
40% Off
Anderson's
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50 years ago Carlo Valenti’s Parma based leather factory built up a reputation for excellent quality, expert craftsmanship and innovative technologies. In the ‘80s, the
Producing all its belts by hand until this day, Anderson's continues to produce all of its belts exclusively in Parma, Northern Italy—a city renowned for the quality of its food and leather goods.
